For the implementation of the activities on promotion of the cars produced by JSC “AvtoVaz” during the 5th Russian-Swedish Investment Forum (November 2015) new models of LADA cars were presented. On the floor of the Forum also was reached an agreement on the delivery to the Russian Trade Representation in Sweden of the 2 models of LADA VESTA in order that presentations and other promotional activities could take place during the first half of 2016. Delivery took place on 22nd February 2016.
The main objective of these activities is to identify potential partners of JSC “AvtoVaz” in Sweden and to choose among them authorized dealer (agent) in the country. This goal is going to be pursued according to the certain plan of actions.
In overall it is planned that at least 10 promotional activities are organized both in Stockholm and other Swedish cities.
The first one will take place on the territory of Russian Trade Representation in Sweden on 26th February 2016. Test-drives are planned to be performed.